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Amuse a dog, fight a cause

In 2011 SANE launched the Black Dog Campaign in order to tackle stigma, raise mental health awareness and provide emotional support for people affected by mental illness and depression. Elvis, filmed here, had his coat designed by Adam Ant. Elvis has proved to be entertaining to many dogs in London and inspiring to everyone affected by mental health problems. Dog lovers everywhere have brought their dogs to this spot, to watch with amusement.

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