About SANE

Valued Supporters

We are fortunate to have a distinguished group of high profile ambassadors and champions. They lend their time and energy to publicise our services, back our campaigns and fundraise for our continued growth and success.

Rachel Kelly

SANE Ambassador Rachel KellyRachel Kelly is a former Times journalist who is now a mental health campaigner, public speaker, and writer. She has worked closely with SANE to campaign about mental illness and the stigma associated with it since 2013.

In 2014, she published Black Rainbow, a poignant first-person account describing how poetry helped her overcome depression. The author royalties from this book were donated to SANE and United Response.

Rachel has also written about how a holistic approach has helped her recover from depression. Her second book on mental illness Walking on Sunshine: 52 Small Steps to Happiness is an international bestseller, and her most recent book, The Happy Kitchen: Good Mood Food, features an incredible collection of recipes designed to promote good mental health.

Rachel says: "I'm so proud to work alongside SANE, which helps those with nowhere to turn to when they are desperate. Its helpline means there's a voice at the end of the line which can literally be the difference between life and death. If there is less stigma now than when I first was diagnosed with depression nearly 20 years ago, it's largely thanks to the pioneering work of SANE's founder, Marjorie Wallace."

Ruby Wax


SANE Ambassador Ruby WaxTalented writer and performer Ruby Wax has run a series of hugely popular mental health forums in collaboration with SANE. This involved working with expert speakers from the mental health world including Dr Mark Collins from The Priory and the former director of the Oxford Mindfulness Centre, Professor Mark Williams, along with SANE’s CEO, Marjorie Wallace.

Her book A Mindfulness Guide for the Frazzled provides mindfulness advice for couples, families and teenagers in a funny and accessible way. She is also the brains behind Frazzled Cafes, meeting places for people to share stories and give one another emotional support.

Ruby says: “People shouldn't be ashamed of it… It used to be the C word - cancer - that people wouldn't discuss. Now it's the M word. I hope pretty soon it'll be OK for everyone to talk openly about their mental health without fear of being treated differently."


James Arthur

SANE Ambassador James ArthurJames Arthur was catapulted into the limelight after winning The X Factor in 2012. While he has achieved phenomenal success in his career, with his singles Impossible and Say You Won’t Let Go topping the charts, James also wants to share his battles with mental illness. As someone who lives with anxiety and depression, he understands how important it is to encourage anyone affected by mental ill-health to seek the help they deserve.

James says: “I could not be happier for the opportunity to work alongside SANE. Unfortunately, mental illness remains a taboo subject and having suffered with severe anxiety and depression myself, I desperately want to encourage people to see the immense power in speaking about whatever may be going on in their heads.”

Ashleigh Nelson

Ashleigh Nelson is a Team GB sprinter and double Olympian. Her career highlights include medals at the World Athletics Championships, European Athletics Championships and the Commonwealth Games. Ashleigh supports the charity’s social media campaigning to change the discussion of mental health.

She says: “The reason I support SANE is because it makes me feel OK to not always feel OK. The charity shares the experiences and feelings of its other supporters, keeping mental health and its issues relatable and authentic.”

Melissa James

Melissa James is a singer-songwriter who uses music to talk about mental health openly. In 2016, she released a charity single for SANE called Live Again. The song, which aims to tackle stigma, was recorded at RAK Studios, and involved both professional musicians and members of the public.

Melissa continues to work on her SING4SANE project and is an inspiration to anyone affected by mental illness.

Melissa says: "I have been suffering with depression and anxiety for years, but I didn’t know it. I didn’t think about it. I had this image of what it looks like, and it didn’t look like me so I didn’t see it in myself. I want to say, it’s OK to not be OK. It’s OK to not wear a smile all the time. We need to be able to feel like we can go to someone and say 'no, I don’t feel good today.'"

You can purchase Melissa's charity single Live Again here.

Robin Windsor

Professional Latin and ballroom dancer Robin Windsor waltzed into SANE's office to talk about dance and its positive effects on mental health. Robin believes expression is important to maintain a sense of identity, and he has helped with SANE's social media campaigns.

Robin continues to lead a successful career in dance, having appeared on our screens in BBC's Strictly Come Dancing as a professional dancer. He has also performed in Broadway and West End productions, and has toured the UK in shows such as Putting on the Ritz and Keep Dancing.

Holly Bourne


Holly Bourne is a best-selling author of young adult and adult fiction. From starting her career as an award-winning news journalist to being a youth charity’s agony aunt to then becoming a full-time writer, Holly sees how words can help people seeking comfort in books and how reading is an act of self care and wellbeing.

In her books, Holly raises awareness of topics such as feminism and mental health. Her realistic and comedic writing talents shortlisted her for the 2018 YA Book Prize from The Bookseller and We Love This Book. She has also been featured on BBC Woman’s Hour and BBC Breakfast.   

Her critically acclaimed books include Am I Normal Yet?, Are We All Lemmings and Snowflakes and her adult debut How Do You Like Me Now? Her adult debut ranked number seven in The Times bestseller list. Holly tours schools across the UK and talks about mental health and SANE. She continues to support the charity at YA conventions and author events. 

"I'm thrilled to work with SANE as what they do is so vital. Mental illness is something that impacts every single one of us - either because it's something we suffer from personally, or we're close to someone who does. It's so important to understand why this is, to support those who struggle, and to fight the stigma attached to it."

Lynn, Charlotte and Samantha Crilly

Lynn Crilly is a counsellor, master practitioner of neuro-lingustic programming and self-help author. She is also the mother of Charlotte and Samantha. She studied counselling while Samantha was ill and, ten years later, has become a successful counsellor with three books to her name. Lynn works with SANE and helps promote mental wellbeing through her work and on social media. 

Vloggers Charlotte and Samantha dedicate their YouTube channel to discussing mental health. They started vlogging in 2017 and help their followers turn to SANE when they are in need of emotional support. Samantha suffered with anorexia and OCD at the age of 13, and has since battled hard to turn things around. Charlotte was her twin sister's carer, along with their mother, and they now all fight to expose the hardships and acceptance of mental health in every day life.

David Domoney

David Domoney is a TV gardener and presenter on ITV's Love Your Garden, and writes his own weekly column in the Sunday Mirror. He has attained 29 Royal Horticultural Society medals, and his beautiful garden designs have been showcased at Hampton Court Palace and BBC Gardener's World Live.

David infuses his horticulture passion with SANE by advocating the strong link with nature and good mental health. His gardening campaign, Cultivation Street, brings the streets of Britain together to grow and develop community gardens; he wants to explore this very sense of community and the benefits of being outdoors in his work with SANE.

 Alan Sharland aka Alphonso Sharland


Alan Sharland is a singer, drummer and best known as a member of the pop-rock band The Hoosiers. Their first single Worried About Ray reached number 5 on the UK Singles Chart and their debut album topped the album charts in 2007.

His interest in mental health and personal experiences spurred him onto work with SANE and since has hosted corporate events and supported the fundraising team.

“I am absolutely delighted to be working with SANE, they have been doing a great job for a cause very close to my heart for more years than I have been alive. Mental health has impacted my family in a huge way throughout my life and it warms my soul to know that their are good people fighting everyday to make sure everyone who needs to talk has someone to talk to. I hope to help as much as I can.” 

Maddie Bruce

SANE Ambassador Maddie BruceWith more than 140,000 followers on YouTube, vlogger Maddie Bruce uses her channel to talk about coping with mental illness, and her own struggles with self-harm and anxiety. In 2016, Maddie designed a range of products for Coconut Lane, donating all proceeds to SANE.

Marjorie Wallace, CEO of SANE, says: “By choosing to support SANE, Maddie is shining a light on the stigma and shame that young people tackling mental illness face. Her vlogs are an inspiration to many, particularly those seeking the support and understanding that an online community can sometimes provide. We are deeply grateful for Maddie’s generosity and look forward to working with her in the future.”

Venetia Falconer

TV presenter Venetia Falconer puts her passion for nutrition and wellbeing into her work with SANE. Venetia is a former MTV presenter and now presents the weekly series Lego Heads as well as her successful Talking Tastebuds podcast, which discusses the impact of nutrition on overall health.

Venetia uses her spare time to talk about mental health on her YouTube channel, which includes insights into her own anxiety and practical tips to cope day to day.