Black Dog Campaign


SANE is delighted to be partnering with Ryden. This initiative has resulted in the Black Dog Campaign moving into Scotland - a wonderful development for this groundbreaking anti-stigma and mental health campaign. Ryden has sponsored a Black Dog statue; the first to be launched in Scotland.

To read more, download the full press release announcing the Black Dog Campaign in Scotland.

Former BBC football commentator and SANE supporter David Begg said: 

"Mental health issues affect more than one in five of us, and, over the years, I've taken the 'black dog' for a long walk on several occasions.

From experience, depression is a daunting illness, but an important first step to recovery for me was to talk about it.

Accordingly, anything that helps to remove the undoubted stigma that is still associated with mental health problems is to be encouraged.

To this end, SANE's Black Dog Campaign has been a great success elsewhere, and, through the fantastic efforts of the team at Ryden, it is wonderful to see the first 'Scottish Black Dog' take its place with pride on Princes Street."

Commenting on the launch of the campaign, Mike Crockart MP said:Mike Crockart MP

I have supported the Black Dog campaign in England and I am delighted to welcome the campaign to Scotland.

“Too often, people are afraid to talk about their mental health, afraid to ask for help because of the fear of what their friends and family will think of them. We need to bring mental health into the open and reduce the stigma around it. The Black Dog campaign does that by making a complex subject easily understood. Mental illness should be treated the same as any physical illness and the help and support provided by SANE is crucial to the lives of many people across the UK.”


Jo Swinson, MP for East Dunbartonshire said: Jo Swinson

“I am delighted that SANE’s ‘Black Dog’ campaign is coming to Scotland with the launch of their Angus Black Dog.
“Removing the taboo around mental illness is important if we are to treat mental health issues early, providing support to individuals and families as soon as we possibly can.
“SANE’s powerful ‘Black Dog’ campaign is a welcome step in awareness raising, fighting to erase the stigma surrounding mental health and helping people express feelings of depression.”

Welcoming Ryden’s collaboration with SANE, David Fraser of Ryden said: 

“We are delighted to have been able to work with SANE to bring this important campaign to Scotland. A huge thank you goes to the staff in our Edinburgh office and friends of the firm for making it possible. We hope you enjoy meeting Angus and that his presence helps to fight stigma and raise awareness and understanding of mental health conditions.”

The commercial property consultant has chosen to join other top firms and become a lead partner in SANE's Black Dog Campaign. This will expand our
reach and service user base throughout Scotland.

Scotland’s first Black Dog is named Angus. His coat was designed by Maggie Keppie, the winner of an art competition co-ordinated by Edinburgh Art Therapy Centre, a charity harnessing the power of art. You can see Maggie with Angus in the picture to the right.  From 15 November, Angus will be on display in Princes Street, Edinburgh.

Ryden is the largest independent firm of commercial property consultants in the North of the UK with six offices, 32 partners and around 110 staff. Ryden's primary business is advising on commercial and business property. Their cross-discipline teams work on a regional and national basis, and as well as business property, they advise on public sector property, residential and mixed use developments and development land.

The partners and staff of Ryden will be participating in fundraising activities. Read more about their fundraising efforts by visiting the SANE corporate partners page.