Black Dog Campaign


Workplace mental health problems cost employers £34.9bn annually, with 72 million working days lost in 2016/17.

SANE is delighted to be partnering with some of the world's leading companies.

Take a look at how these companies are demonstrating their commitment to better mental health in the workplace.

If you are interested in developing a corporate partnership with SANE, please contact John Holloway on 0203 805 1790 or email


Delivery company AnyVan is SANE's Black Dog Campaign transport partner, moving our Black Dog statues across Britain.

AnyVan lend their ‘Magic Van’, a designated vehicle used by the company to reward good deeds by charities with free moves, to carry out the road movements.

James Ebdon, marketing director at AnyVan, said: "The AnyVan team are delighted to be helping SANE raise awareness of mental health problems with the brilliant Black Dog Campaign. We're looking forward to moving more of the fabulous Black Dog statues across the UK there than ever before, helping SANE to reach more people than ever.”


With more than 180,000 employees, Asda has made a commitment to better workplace mental health by joining the Black Dog Campaign.

Staff across the country have taken part in a number of mental health awareness and anti-stigma events, and the supermarket chain has launched its very own Black Dog called Shadow. The Asda dog plays a vital role in spreading the messages of hope, acceptance and recovery from mental illness, as it travels from store to store across the UK.

Clifford Chance

Clifford Chance is one of the world's leading law firms. They are a lead partner on the Black Dog Campaign, and have generously sponsored a Black Dog statue, which is on display at their Canary Wharf head office. The winning coat for this statue was designed by Harvey Cantrill Baker, from Thomas Tallis School.

The partnership will help Clifford Chance to build awareness of mental ill-health among staff.

David Bickerton, former London Managing Partner at Clifford Chance, said: “We recognise the stigma that can be attached to mental illness and we are proud to be partnering with SANE on the Black Dog Campaign to show that we are as committed to supporting those who experience mental illness as much as those who suffer any physical illness or condition.”


Legal & General

Legal & General offer a wide range of investment and insurance services; their purpose is to help make financial security easier to achieve.

Legal & General is partnered with SANE to help support their employee mental health programme, which is part of their wider human resources wellbeing programme. As part of this initiative they sponsored a Black Dog Campaign statue, affectionately known as Homer.

Sara Heald, corporate social responsibility manager at Legal & General, said: "Homer has been a real talking point at our London office since last December and got staff talking about mental health and what it means. This has been a good thing and we hope this will do the same at our office in Kingswood.”


Commerical property consultants Ryden partnered SANE by sponsoring the first Black Dog statue to be launched in Scotland. Named Angus, the Black Dog’s coat was designed by Maggie Keppie, the winner of an art competition co-ordinated by Edinburgh Art Therapy Centre, a charity harnessing the power of art.

The partners and staff of Ryden also participate in fundraising activities for SANE.

David Frase, from Ryden, said: “We are delighted to have been able to work with SANE to bring this important campaign to Scotland. A huge thank you goes to the staff in our Edinburgh office and friends of the firm for making it possible.”