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Interflora partners with SANE to launch kit to encourage mindfulness through flower arranging
Added: 12th Sep 2018

Interflora has announced a partnership with SANE to launch The Mindfulness Flower Arranging Kit in time for World Mindfulness Day on 12th September; bringing the practice of mindfulness and flowers together.

Research conducted on behalf of Interflora and SANE has found that over a third (35%) of Brits feel stressed at least once a day. The study has also found that simple pleasures and experiences are what people find the most relaxing – with alone time, being in nature and listening to the rain coming out top.

The top five most relaxing things:

- Having time to yourself (54%)

- Being in nature (35%)

- Listening to the rain (34%)

- Getting into your pyjamas after a long day (33%)

- Listening to a soothing voice (16%)

The top five most stressful things:

- People moaning too much (44%)

- Slow walkers (27%)

- Unreliable Wi-Fi (24%)

- Children arguing (21%)

- Making plans (20%)

The increasing stress of modern life has meant that a huge seven in 10 Brits think that mindfulness is important; and more than six in 10 health-conscious Brits say that they understand mindfulness well or very well.

However, whilst the practice is gaining popularity, only 15% of survey respondents manage to practice mindfulness daily; with busy schedules (27%), difficulty in finding time alone (32%) and uncertainty of where to begin (22%) cited as significant barriers in practicing mindfulness.

The Mindfulness Flower Arranging Kit has been designed by Interflora and SANE to help people to take a few moments for themselves via the medium of flower arranging. The kit features Interflora’s signature array of handcrafted and stunning fresh flowers, prepared by its network of artisan florists, and specifically selected for their mindful properties. Roses, lavender and iris are indigo and violet in tone; colours thought to promote calm, peace and relaxation. The variation in scent and texture of the blooms has also been carefully chosen to ensure a relaxing, multi-sensory experience.

The kit also includes a set of instructions devised in collaboration with SANE, to help lead customers through the process of mindful flower arranging; which will help to awaken their senses, heighten awareness of surroundings, and calm their thoughts.

Kirsty Gaunt, partnerships manager at Interflora, says: "It’s alarming to see just how many people experience stress on a daily basis.

"As our research shows, people are finding ways to appreciate simple, daily activities as a means to relax. To help people find these small moments of peace and joy in their everyday lives, we have partnered with SANE to create The Mindfulness Flower Arranging Kit.

"We know just how therapeutic flowers can be so it felt like the perfect partnership for us. Whether the kit is purchased as a gift for someone else or for yourself, we hope it has a positive impact on that person’s day."

Marjorie Wallace, chief executive of SANE, says: “Stress is something that we all experience from time to time, but if left unchecked it can become chronic and disabling. It is a concern, therefore, that Interflora’s survey shows that one in three people feel stressed at least once a day.

“Taking some moments away from the time pressures we all experience to try different mindful activities can be very beneficial. These mindful flower kits offer people a chance to learn a skill that can help them maintain good mental health.”

The Mindfulness Flower Arranging Kit costs £30 and is available to purchase online now until 15th October. 10% of sales go directly to SANE.

Terms and conditions: Twitter competition

- There is one prize of two free tickets to the Interflora x SANE Mindfulness Flower Arranging Workshop.

- Entrants must be available to attend Something London (104 Weymouth Terrace, London, E2 8LN) on 13th October 2018 at 12pm to 2pm.

- Open to UK residents aged 16 and over.

- Closing date for entries is midday on 3rd October.

- Entrants must retweet this tweet and follow @CharitySANE on Twitter to enter.

- Only one entry per person.

- The winner will be chosen at random.

- The winner will be informed by a direct message on Twitter within one day of the closing date and will need to respond within 24 hours or a new winner will be chosen.

- The winner’s name will be published on social media accounts of SANE and relevant associations.

- The tickets will be available at Something London.

- The promoter is SANE in association with Interflora.

- By participating in this prize draw, entrants confirm they have read, understood and agree to be bound by these terms and conditions.

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