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Penguin Books and SANE announce partnership with The Little Book of Lykke
Added: 8th Aug 2017

Penguin Life, an imprint of Penguin Random House UK, and SANE, the mental health charity, are delighted to announce a partnership to celebrate the publication of The Little Book of Lykke by Danish author Meik Wiking.

SANE is a leading UK mental health charity set up in 1986 to improve the quality of life for anyone affected by mental illness. It aims are to raise awareness and combat stigma about mental illness, to educate and to campaign to improve mental health services. Penguin Life publishes books to help you be the best you can be, with authors including Ruby Wax, Julia Samuel and Haemin Sunim.

“We have been using income as a proxy for happiness, well-being or quality of life and using GDP per capita to measure our progress as nations. One of the reasons for this is that income – national or personal – is objective. However, happiness is not. Happiness is subjective.” Meik Wiking

In 2011 the United Nations passed a resolution inviting member countries to measure the happiness of their people and to use this to help guide their public policies. Following this, the first World Happiness Report was published on 1st April 2012, with Denmark and other Scandinavian countries topping the list. Following this result, Meik Wiking founded the Happiness Research Institute, a think tank based in Copenhagen, after noticing the increasing global attention being paid to happiness.

In the UK, at any one time, around one in six people are affected by a mental health condition. Worldwide, depression is now the leading cause of ill-health and disability, according to the World Health Organization.

In 2016, Meik’s first book The Little Book of Hygge took the UK by storm by introducing Brits to the Danish art of living well. But for Meik, hygge is just the tip of the iceberg of his knowledge of global happiness. After publishing The Little Book of Hygge he realised that the Danes can learn more about happiness from the world. And so he has written his second book The Little Book of Lykke to enable him to share the wealth of happiness advice he has gathered from happiness leaders internationally in the hope that we can all become happier. It is due to published on Thursday, 7th September.

The connection between the message of the book and the mission of SANE is clear, and by partnering there is an aim to bring happiness to the lives of more people in the UK who need it.

Marjorie Wallace, founder and chief executive of SANE, says: “Happiness can be elusive even for people who are mentally healthy. Many people, such as those with depression or anxiety who are struggling through darker times, may feel they want to give up the fight. That is why this charming and thought-provoking book could lighten, guide and inspire so many. We are delighted to be partnering with Penguin Life on such a transformative project.”

Meik Wiking, author and CEO of the Happiness Research Institute in Copenhagen, says: “We all know somebody who is dealing with mental illness, whether we are aware of it or not. The time for combating stigma around mental illness is long overdue. In many ways, the UK is leading the efforts in breaking down the taboos and the stigma - but there is still a long way to go. That is why I am so pleased to be joining forces with SANE, to raise our voices.”

Julia Murday, senior campaigns manager for Penguin Life, says: “I’m delighted to be partnering with SANE for the publication of The Little Book of Lykke. Meik’s journey to understand the world’s happiest people allows us to see the good that does exist in this world – bringing this into light so that, together, we can help it spread. A life-affirming read, I hope this book may inspire and enlighten those who are dealing with difficulties in their life, and make them more hopeful for the future.”

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