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Fundraising Team

Paul Flitcroft

Paul_FlitcroftI joined SANE in February 2009 as Director of Fundraising & Marketing. My background is in commercial Marketing & Sales and I gained my MBA at Ashridge in 2002. As someone who loves to travel, I was fortunate that my work involved many years abroad – Australia, USA, Isle of Man, Italy and Russia. Since 2007, I’ve been happily back in the UK. This change also reawakened my interest in the charity sector, something I'd explored while doing my Masters. Working for SANE very much appealed to me; I’ve always been interested in psychology, philosophy and health.

I practice Ashtanga yoga, which often means getting up very early. Other interests include art, theatre and classical music. These creative arts help to balance the stress of being a Bolton Wanderers supporter!

My email address is and you can call on 0207 422 5544.

Rochelle Buisson

Rocheel_BuissonI joined SANE as a Fundraising Assistant in April 2012. I left university in 2010 with a First Class BA Hons in Geography. I had always been very passionate about my subject, learning about differences between people, place and time, and the socio, economic and political influences on these. My education really inspired me to want to build a career in which I could give back to society and help others.

Since university I have been fortunate to spend time travelling and developing my work experience through interning and volunteering at various charities.

Mental health is a subject very close to my heart as it affects so many people, but there is still so much stigma attached to it. I have really enjoyed my time at SANE so far, and love working with inspiring fundraisers who complete amazing challenges.... every day brings new tasks and I am privileged to be working for such a great cause.

I am a keen baker and like to get creative in the kitchen, baking cakes and then enjoying them with a nice pot of tea! I also like being outside, particularly by the sea; discovering new places and enjoying the great outdoors!

Rhiannon James

Rhiannon_JamesI joined SANE as a Fundraising Assistant in April 2012. I graduated from the University of East Anglia in 2010 with a BA Hons in English Literature, and from Queen Mary; University of London in November 2011 with an MA in English Literature. I developed an interest in the charity sector through volunteering whilst at University. I went on to be the Innovations New Media intern at Barnardo’s; through this experience, I developed my passion for fundraising.

My interest in mental health stems from my work with the Samaritans, an organisation that I am heavily involved with. I am committed to reaching out to those with mental health problems, and encouraging the wider public to start talking about mental health. I am delighted to be involved with SANE’s work, and look forward to changing attitudes for the better. I am also an Assistant Playworker for an organisation that supports children with special needs and learning difficulties.

In my spare time I attempt to win pub quizzes, and go to aerobics classes. I have a weakness for fantasy novels and fairytales, and enjoy spending time with my friends and family.

Rachel Smith


I joined SANE as a Fundraising Assistant in October 2013. I have always wanted to work in the charity sector; however my interest in fundraising was truly awoken when I took part in a fundraising challenge for the West Midlands Air Ambulance whilst at University.

Mental health is such an important issue and one very close to my heart, and the more I learn about it the more I am inspired to do all I can to tackle stigma and help change attitudes. I feel honoured to have joined the SANE team, raising much-needed money for such a brilliant cause.

I am lucky enough to have volunteered abroad in a number of incredible countries, combining two of my passions: charity and travel. I also enjoy good food, learning languages, and dancing. Thanks to recently spending two months in Central America, Salsa and Bachata are my current projects!

Himasha Ranasinghe

Himasha Ranasinghe

I joined SANE as a Fundraising Assistant in November 2013. Although I have been involved in charity work for as long as I can remember, I was really inspired to move into the voluntary sector after studying Development Economics during my final year of university. 

I have a keen interest in mental health; specifically, the destigmatisation of talking about it and helping those who are in need of support and understanding. Every day I learn something new about the wonderful work that SANE is doing and I hope to contribute in any way that I can.

I enjoy travelling, learning about different cultures and reading classic literature. I also have a not so secret love of anything to do with Harry Potter.