Aviva is the UK's largest insurer and one of Europe's leading providers of life and general insurance. They provide around 43 million customers with insurance, savings and investment products.

Aviva is a long-time supporter of SANE. They have raised over £5,000 for better mental health through a variety of events and employee fundraising.

"We believe that everyone can make a difference and we were struck by the determination of SANE to make a difference to the lives of people who may feel isolated or lonely as a result of mental illness."



Conversocial is a technology company based in London and New York who partner with SANE to provide a digital customer engagement solution.

Conversocial's platform allows SANE to amalgamate all of the contact from supporters, service users and members of the public, giving SANE a seamless and efficiency-raising engagement workflow.

Donate the Change


Donate the Change (DTC) is the modern initiative of charitable giving, made easy. Their aim is to reduce charities' fundraising costs to zero and this is done through the purchase of their very own DTC accessories. These accessories work as contactless payments, so it gives people the option to donate as they shop. 

SANE was named as one of DTC's launch charities, benefiting from the donations made by members of the public.

"We are thrilled to be working with SANE and welcome them as a Donate the Change launch charity partner. SANE is a fantastic charity that offers a listening ear for people facing mental health issues and are a friend at the most difficult of times. We hope that Donate the Change will offer a new way for people to support their vital work and help fund many more hours of helpline calls. We recognise the impact mental health can ahve on how an individual feels at work, at home, and everyday life and are proud to work with SANE to help break down stigma and raise awareness."



Euromonitor is an international market intelligence publisher which provides market research on industries, countries and consumers.

"Mental health is an area that affects us all and staff at Euromonitor are very passionate about. We are very happy and proud to support SANE, and their incredible work, as part of our CSR programme."

First Response

First Response Finance is a vehicle finance company who help customers that have less than perfect credit scores to get a vehicle.

The company will donate regular money to SANE through £1 donations for every customer they finance, sales of fizzy drinks in their offices, internal fundraising events and a generous match scheme. SANE was chosen by staff as a charity partner, with the company hoping to raise funds to help improve the mental health arena in the UK.



InterSteels is a family run business that has grown to become the largest fabricator steel stock holder in south London.

Little Miss London

Little Miss London is a boutique candle label inspired by London’s fashionable neighbourhoods.

To support mental health awareness, Little Miss London donates 50p of every website candle sale to SANE.

“Little Miss London is a keen supporter of mental health and wellbeing and wants to help alleviate the stigma that surrounds this area of ill-health. We understand how destructive this illness can be for the people facing mental ill-health, their families, friends and carers. We believe that Little Miss London candles can provide an element of light in those darkest moments – a form of relaxation and escapism. Whilst we don’t provide medical assistance we believe our products can offer some comfort. All the money we raise goes directly to SANE and the causes they support.”


Savoo is a thriving online fundraising platform. With their wide range of voucher codes and offers in top retailers, it is a great initiative for supporters to save money while donating to charity. 

For every one of SANE's supporters that make a purchase through their voucher shop, Savoo will donate up to half of the commission. Additionally, they will give SANE 1p for every search made by a SANE supporter using their search engine. 


SevenSeventeen is a luxurious hand poured candle brand.

SevenSeventeen is working with SANE with the launch of its new diffuser line, proudly donating £1 from the sale of each of their reed diffusers.

“We chose to work with SANE because of their unwavering commitment, over the last three decades, to improving mental health services and providing care for sufferers and their families. But this isn’t all that stood out to us. We also greatly respect the work SANE has done to raise awareness of mental health and reduce the stigma of it. Something that’s so very important in getting sufferers to take action and seek the help they need.”