SANE Newsletter: Let's stop stigma
Posted by
8th May 2013

Let's stop stigma!

Stigma is one of the main reasons why so many people with mental illness suffer in silence rather than asking for help.

Two years ago SANE launched the Black Dog Campaign: to change attitudes toward mental health, increase understanding and reduce the stigma surrounding mental illness.

As the campaign enters its third year we want to build on the amazing achievements and bring mental health even more into the open.

One simple and effective action that you can take to help tackle stigma is to wear a SANE #StopStigma wristband. This shows your commitment to bringing mental health into the open. Get yours today by making a donation of at least £3 via our website, or by texting SANE to 70300.

Together we can create a more compassionate and caring society, one in which people struggling with mental health problems do not live in fear, shame and isolation.

I'd like a SANE wristband to tackle stigma >

Bring a Black Dog statue to your local community

We are inviting supporters to find prominent public locations around the UK for a Black Dog statue in their local communities.

Having a SANE Black Dog statue like Hugo designed by Joanna Lumley is one of the best ways to encourage people to be more open and willing to talk about mental health. The statues convey a vital mental health message: You are not alone - there is help and hope. Each statue has practical information on how to access our free services.

We will put a Black Dog statue on display anywhere in the UK for a minimum of three months. To make this possible we need you to find a suitable location, and be willing to do some fundraising in your local community to raise a minimum of £500 to help meet the transport costs.

Please contact the fundraising team for further details and to discuss your ideas: Tel: 020 7422 5544 or Email:


Black Dog Campaign goes to Scotland in 2013

Due to the success of our partnership with Ryden Property Consultants, the Black Dog Campaign is moving to Scotland in 2013.

We are grateful for the wonderful fundraising efforts of the partners and staff at Ryden. So far, they have raised an amazing £12,000.

If your company wants to improve mental health and wellbeing, please contact Paul Flitcroft, Director of Fundraising and Marketing to discuss how your workplace could adopt the Black Dog Campaign and help stop stigma: Tel: 020 7422 5544 or Email:


How your donations have helped...

Every pound you donate counts! Thanks to generous and loyal support, SANE received income of £1,148,842 in 2012/13. The general public is by far SANE's largest funder; £655,361 (57%) came from individual donations, and people who remembered SANE in their Will. SANE relies entirely on voluntary funds and income from its research centre (POWIC).

SANE invested £1,257,715 into improving mental health in 2012/13. Our most important activity is providing frontline, practical help to people affected by mental illness.

Every year we give 30,000 hours of expert mental health advice and emotional support via our helpline, email, text and support forums. This means personalised care for 25,000 people, which also benefits tens of thousands more family members, friends, colleagues and carers. We reach a further 100,000+ via our virtual community as we continue to develop the therapeutic potential of the Internet.

Find out more about how your donations have been used >

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